While i do agree that advertising is the plank to promote and sell or market products,i do however have apprehensions about the way the messages percolate down to the youth in particular.Off late you see the creative juices of admen running wild be it the axe effect chocolate man,or the seductress in aamsutra the gray cells jog in the minds of this genre so wild that it leads to stirring up the carefully preserved tradition and values held in Indian families and end up discarding them for these wild ideas.The teenagers making a mockery of their elders,or showing high degree of smartness that tips the scales to being over smart many a times,projecting kids aged 7-10 years talking about swapping boyfriends etc.One needs to exercise some element of caution here .I am not against intelligent creativity but the message and tones especially when it is targeting the youth using the kids as a medium need to be monitored.
Wildstone,axe effect,flipkart etc do have undesirable effects on the minds of the masses.There can be better ways to get more eyeballs without arousing the sensuality.Bharat Dabholkar and Amul have intelligent take on such matters, and I am confident our creative geniuses can nail them.
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