Monday, 12 March 2012

skoda 2-mission impossible

When the dealer network had to be established,we had to ensure we create enough confidence in the possible candidates to assure them that the money they invest into an unknown brand would fetch them the returns.Painting on an invisible canvas with colors that were nonexistent and projecting Monalisa- the ultimate work of art was a task cutout for me.I had been in this industry, but earning the trust of my business partners who were ready to invest millions only based on your word was a big responsibility.The conviction in the business plans presented were actually as shaky as a multi -storyed building on one pillar.But, i had made up my mind and decided to stick my neck out.I was questioned on one occasion about the selection of a particular partner inspite of his credibility and business performance with top brands.This same partner 12years later is the best and most efficient and supportive business partner Skoda has even today.

Then came my own teams that had to be handpicked to first work in a place like Aurangabad,then ensure that they remain motivated to work with passion at salaries which were not at par with the best in the industry.We knew we had to earn every penny,spend nothing and yet create miracles to make this brand visible pan India.Here the business partners, who had more at stake, really helped in salvaging many a situations that were crucial for this.Had they not supported,probably we would have possibly had another story.

When recognition started coming confidence was seen at all places.Prague also realized what India can be.However delay in decisions,priorities towards other markets,change in the management at the HQ kept us guessing and the wait was endless.To set up processes,figure out training modules and compete with organized players with 200%support from the parent company was a challenge.Budgets were presented as if it came from the wallets of individuals than marketing budgets from companies. When we tried to make the best of the available resources and by chance exceed the amounts even by a few thousand, questions poured in.Today,they splurge 100 folds only based on the strong foundations created a decade ago. All my team members today are well set in major automotive giants at key positions and I ma proud of them.They have earned every bit of it.

The Czech and the German cultural rock and roll with India was an experience in itself.With the only night life being dark dimly lit roads of Aurangabad, it was a real test for these guys.Beer a plenty and work the only option, things kept rolling.The chairman being amazed at seeing an elephant on the road, the service guys popping out of the car windows to click snaps of cows and pigs on the road were a great sight.Traveling across the length and breadth of India with them almost made me a tour guide ready for my next job as a COX and KINGS representative.I czeched out my English and almost spoke czech.Found out one thing for sure that only if we valued time and had the discipline,Indians would have ruled the world.

The only sad moment i had was when the unwanted politics that i got dragged into due to political equations across the borders in the HQ.When it was time, i challenged the wisdom and intent of my expat superiors where i felt it was needed.This took them by surprise as they least expected it to come from an Indian.When they had no options , politics was well played where I can never win unfortunately.Its just not my cup of tea.I moved on with my career to the next destination with a very heavy heart.But as i always state --the best years of my life were at Skoda.I use to breathe,drink, sleep, eat,and play SKODA.It still runs in my blood. Nazdravi.

1 comment:

  1. I can very well understand what you must have felt
    as I too have gone through similar experience albeit in a semi govt company. Looking back,I think it is fairly common wherever a person gives his heart & soul to his work and dirty politics at higher level seeks to ruin his hard earned reputation and worth. The only gentlemanly response to this is to move on,as you rightly did. But many don't even have that option and must suffer for a long time the ill effects in the form of stress and anxiety from the mental torture.

    ReplyDelete

Spice of life

The show must go on and therefore , each of us is in the struggle mode, surviving. I guess before birth we kick in the womb , probably wond...