global carts

walk in the lanes and bylanes of Mumbai,Kolkatta, Vadodara and you would notice the aromas that spread through these narrow passages and stir up your senses and remind you that you are in gourmet bowl.Why?Because you have these small setups on a handcart or a 100 square feet structure with fancy names and weird spellings to make them sound authentic and painted name plates that would make you feel as if you are in China or any part of the world that is food land.Be it chinese ( spelt chines) or Thai, punjabi( aloo parathas) or south Indian( dhosa instead of dosa),chat( gujarati community live on them),mumbai( pav bhaji) and the last but not least a cart churning out 200 varieties of egg preparations alone!!!!!!!!whew.Then there is Jain food with out garlic etc and also strictly vegetarian affair ,add to it the cart standing next to it churning out Tandoori kebabs and parathas.Mouthwatering delicacies at just half the price and at times much more tastier than the 5 star Hotel stuff .I forgot to mention the icecream and kulfi stalls followed by the Pan shop who must be a billionaire by now.Foodies would love to come in their swanky cars and pack up stuff to cart it home .What infrastructure,what profit margins ,what business sense???Do i see a Howard MBA here?Are these people more successful in running their small shops than the overburdened high end organizations?The marketing is word of mouth, packaging is simple and yet practical, expectations less so no agencies like JD powers doing sales satisfaction scores to benchmark you against competition.EarningS and footfalls a plenty.Start time 1900 hrs till 2300 hrs,7 days a week.Wonder how much this tea stall next door with 1 person churning out cups of tea every day for 5 bucks must be earning without a question about income tax........cash transactions , no credit.Must think louder..........good option going forward.